About – Indikaari index
ABOUT US

COOL CHIC, COMFORT FABRIC & TRADITION

WE ARE AN INDIAN FASHION LIFESTYLE BRAND

MAKING CLOTHES THAT TELL A STORY

OUR BRAND

INDIKAARI

We are a Delhi based homegrown brand that strives to create designs that are contemporary, casual as well as traditional. Redefining contemporary menswear, Indikaari combines the artistry of Indian craftsmanship and modern silhouettes.

INSPIRATION

WHY THE KITE AS OUR LOGO

The kite represents freedom and lightness whilst it also stands for strength , resilience and purpose.

Just like the colourful kites dotting the blue skies Indikaari shirts have vibrant colours and patterns, infusing a sense of joyfulness. The soft and airy fabric makes you flow through the day with effortless ease and comfort.

The Indikaari Man values his freedom and has a sense of his unique purpose. He is in perfect alignment with our shirts, which easily expresses his many moods.

Crafted With Care Crafted For Comfort Crafted With Care Crafted For Comfort Crafted With Care Crafted For Comfort Crafted With Care Crafted For Comfort Crafted With Care Crafted For Comfort Crafted With Care Crafted For Comfort Crafted With Care Crafted For Comfort Crafted With Care Crafted For Comfort Crafted With Care Crafted For Comfort Crafted With Care Crafted For Comfort

Take a piece of India with you

Every piece we create tells a story of craftsmanship passed down through generations. Rooted in India’s vibrant cultures and heritage our brand offers clothes that are crafted with care and respect for the environment.

OUR STORY

COMING INTO BEING

At the heart of Indikaari is a story of resilience, love, and a commitment to sustainability. Our founder, Pialee, is a devoted mother of two sons. She recognized the struggle of finding stylish yet affordable menswear that resonates with modern sensibilities, especially in a market where options for men’s clothing are often limited.

With no formal education in fashion ( having a Masters in Applied Psychology) yet driven by her passion for sustainability, and drawing inspiration from her Indian roots, Pialee set out to create a brand that caters to the modern man who values style while making choices that are kind to the Earth.

Through each piece crafted Indikaari aims to empower men to express themselves through their clothing.

“We hope to provide men with styles that stand out, all while promoting a more sustainable future.”

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VASUNDHARA SINGH

A graduate of the National Institute of Fashion Technology (NIFT), New Delhi, Vasundhara has a strong background in apparel design. With several years of experience in the fashion industry, she has developed a keen understanding of market trends and consumer preferences. Vasundhara finds inspiration in traditional techniques, textiles and cultural elements, which she integrates into contemporary designs. Her guidance helps brand Indikaari to bring the best in everyday styles for the modern man.

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REET MUKHERJEE

With a strong foundation in design and a passion for creating seamless user experiences, Rutajeet brings a unique perspective to Indikaari’s digital presence. Armed with a M.des in industrial and communication design from IIT Kanpur and years of experience in UI/UX, he oversees the design of our platform, ensuring they are as stylish, yet minimalistic and functional as the menswear we create.

JOIN US

@INDIKAARILIFE

It’s the Indikaari way of life. Do join us on our journey of travels, music, lifestyle and more…